No, I’m not going to argue that by building a link white hats are black hat or by not following a guideline so deep you have to look at leaked search quality documents just to see them… but I will be arguing a point that a lot of marketers (because, at the end of the day.. You aren’t an SEO, you’re a marketer) miss out on, especially online.
Even if you follow some sort of code of ethics or have an opinion on what is ethical, what isn’t etc.. You’re still a black hat.
What is the Definition of Marketing?
To understand this post, you must first ask how you define marketing.
According to the Oxford Dictionary, “Marketing” is defined as:
the action or business of promoting and selling products or services, including market research and advertising.
So inherently, any form of marketing is promotion of a product or service. It doesn’t matter if you “add value” or follow the rules, your end goal is to still sell and make money from selling. That in its self, is unethical.. because anything you do to accomplish the goal isn’t to better the surroundings, it’s to make profit.
You Think The White Hats Are White Hat?
If you seriously believe that people who promote and showcase white hat strategies are white hat, then you’re very, very wrong.
Want some examples?
Michael King or “MyCool King” is one of the biggest Moz guest posters there is, he even spoke at a MozCon! So why is he then scraping and mass favoriting/unfavoriting any tweets with “SEO” in them? –
Oh right, because he gains followers and then profits from building a following.
Rand Fishkin is completely anti-black hat, but you think this kind of linking to his wife’s blog with partial match anchors is within the guidelines?
You think he cares? Probably not, as his wife’s blog now ranks on page 4 for “travel blog” and of course #1 for “serendipitous travel blog” –
Not great rankings, but the links provided give massive overall domain authority (DA 53 / TF 27) with the site’s best links coming from the one’s Rand implemented for her. I wonder what’d happen to the site’s overall rankings if those links were removed?
Patrick Coombe has blogged a ton (including associating black hat seo with penalties before getting into anything else) on his companies blog. I don’t doubt Patrick is a good guy and a good marketer, but when he calls out black hat SEO and then has links like these? –
With massively obvious footprints. You can see that his companies link profile isn’t all that legit.
Anyway, that’s enough ousting for today.. It’s purely to prove that even the whitest of white hat is still black hat.
Don’t Listen, Don’t Worry, Don’t Over Think
We’ve been running a series of Ads on my Facebook page for the BH.C Beta and one of the comments we had on an Ad really stuck with me –
I can almost smell the fear dripping of this guy..
How many times have you guys heard that black hat SEO will get you penalized? How many times have you been scared to buy or build links to your site? We even had a few guy in the BH.C Skype Group scared to even look at SAPE outside of it’s usual context.
Only when we are no longer afraid do we begin to live.
You think as a newbie coming into SEO/IM with $500 to your name and a 9-5 job taking up 95% of your time, that you’ll ever be able to quit that job using white hat SEO that takes months and months of research, development and a bit of side luck? HELL NO.
White hat is when you have more money to deal with the more problems you’ll get from doing it.
Black hat is a poor man’s game to get rich.
P.S. None of this Matters
For too long now, people have actually cared about ethics and morals and codes.. It simply doesn’t matter.
For every code of ethics, there’s someone out there that purposely breaks them.
For example, in journalism there is supposedly a code of ethics to protect the quality and integrity of journalism.. Yet why then, is the most popular type of journalism to this date yellow journalism?
Break the rules, profit, and never look back.